In-App Animations and Digital Marketing Creative for Homespace.
Homespace was an in-development productivity app meant to help users “Do More. Stress Less.” But they faced some major challenges. In testing, users were confused by the functionality and not enticed to stay. The client also needed to build an interested audience pre-launch.
Working closely with their developer, I created how-to animations to make functionality easy to understand, and reward animations to keep users engaged. To build an interested audience, I developed a cohesive look and feel for their digital marketing with paid social to drive new traffic.
In-App How-To Animations
Their onboarding included user training - but used lengthy written descriptions. I advised my client to use short animations instead, and keep text brief.
To keep users engaged, we added a little surprise. After they checked off several to-do’s, users would see a fireworks animation. I boarded two options in a style that felt consistent with their brand, and animated their selection.
In-App Celebration Animation
When users checked off many to-dos they received a star, then leveled up after receiving 10 stars. The client was toying with the idea of a mascot - Spaceman.
I suggested they combine the ideas. Spaceman could scoop up your star for you, then use a jetpack to fly it to the star counter. I designed and animated the character, then worked closely with the developer to make sure it functioned with the app UI.
In-App Reward Animations
For top of the funnel, cold traffic, I developed ads introducing potential users to key benefits and features of the app. They needed to be clean, clear, and direct.
Paid Social
Before pre-ordering the app was an option, paid ads brought users to a landing page with consistent look, feel and messaging. I designed a simple page that allowed users to be notified when pre-orders would become available.
Landing Page (Web and Mobile Views)
Although they weren’t in the app store at the time of marketing development, I built product feature images in advance, knowing it would become a critical touchpoint once the app was approved by Apple.
