Tour20 Consumer Campaign for Middlesex County, NJ.
Middlesex County, NJ wanted to encourage residents to explore their diverse community. Our solution? The Tour20 Passport.
The Tour20 Passport is chock full of ideas for getting out and trying something new - and it has stickers and room to log adventures!
I was thrilled to take on a large role in the campaign - from discussing program functionality, developing and presenting art directions, to designing, illustrating, and animating a majority of the campaign’s creative. The campaign has been a hit with residents.
Campaign Identifier, Sticker Artwork, Custom Type Treatment, and Illustration Style.
Static and Animated Paid Digital
Ads appeared on Facebook, Instagram, Snapchat, TikTok, and YouTube.
At the County’s big summer event, Tour20 was introduced to the community physically for the first time. Over 1,000 booklets were handed out.
Table Runner and Display Boxes
Messaging and visuals were codified in a style guide. As they run this campaign in the future, their marketing team will have all the information necessary to develop on-brand, refreshed creative.
